Research of consumer experience

To create a successful web-resource, both parties are required to participate Ц the client, who makes the order, and the end user. Understanding of needs and matching the chosen solutions to the target userТs skills allow the future resource to solve the clientТs business tasks most effectively.

At early stages of design, developers are interested in identifying usersТ needs and understanding their character.

When starting the development, qualitative research is most suitable. It provides answers to questions How? What for? Why? and allows to collect information about objectives, tasks and contexts of product usage.

When finishing the development, the focus is shifted to more convincing methods of testing and measuring, which are required to confirm the success of chosen solutions; behavior and quantitative data come first.

We have a wide spectrum of research methods to set up a dialogue with the end user at all stages of product creation.

Methods of dialogue with the end user

  • Ethnographic method
  • Focus group
  • In-depth interview
  • Usability testing
  • Diary method
  • Sorting cards
© Add Up Research, 2007-2012

News

02.02.2012 Participation in TV program about Google technology
The topic of the movie - Google Search Engine technologies

27.10.2011 Russian business possesses hidden potential
The interview with the owners and managers of new investment projects demonstrate that Russian business possesses huge hidden potential. The possibilities of growth are reserved in the all-inclusive approach to creation of the business project management system and implementation of modern tools.

20.05.2011 ADD UP Research marketing agency provided the results of the research: Internet Software Store Interface Perception.
Our company has finished the research of perception of the Internet Software Store.

18.02.2011 Online focus-groups: initiative project carried out
ADD UP Research agency implemented the initiative project for carrying out focus-groups. The focus groups within the mutual project between ADD UP Research and Tiburon Research has been carried out successfully.