Usability research

The term УusabilityФ applies to products whose usage requires special skills and abilities from the consumer. As a rule, such products belong to the innovative spheres Ц web-design, IT, e-commerce, telecommunications (VAS-services), audio and video equipment, automobile industry.

Types of usability research:

  • Audit for product development
  • Concept testing
  • Testing at development stages
  • Pre-testing / post-testing of the ready-made product
  • Evaluation of effectiveness of the ready-made product

Our main advantage is the research of both classic and innovative categories. We observe the perception development and formation of perception models and new concepts.

Our advantage is an independent and unbiased focus on the evaluation of interface user-friendliness. We do not develop or program the interface. Our task is research.

We give specific recommendations on improving the interface, based on our experience in consumer perception research and metric data obtained through testing.

We research software, games, mobile applications and services, and voice menu. Our experience in various fields enables us to find optimal solutions for each specific situation.

We have great experience in conducting marketing research and rely upon fundamental knowledge of scientific and sociological research methods; we know how to build a dialogue with the user during the testing process. This allows us to meet all the conditions needed for obtaining objective data.

© Add Up Research, 2007-2012


02.02.2012 Participation in TV program about Google technology
The topic of the movie - Google Search Engine technologies

27.10.2011 Russian business possesses hidden potential
The interview with the owners and managers of new investment projects demonstrate that Russian business possesses huge hidden potential. The possibilities of growth are reserved in the all-inclusive approach to creation of the business project management system and implementation of modern tools.

20.05.2011 ADD UP Research marketing agency provided the results of the research: Internet Software Store Interface Perception.
Our company has finished the research of perception of the Internet Software Store.

18.02.2011 Online focus-groups: initiative project carried out
ADD UP Research agency implemented the initiative project for carrying out focus-groups. The focus groups within the mutual project between ADD UP Research and Tiburon Research has been carried out successfully.