Consumer research (B2C)

Marketing strategies of companies start and finish with consumers of their products and services. The way to the consumersТ heart, stomach or ego lies through satisfaction of their interests and needs, which they sometimes fail to realize. Marketing research aims at identifying these needs, rationalizing them and helping process them into managerial decisions.

We view consumers as experts of their living space and allow them to speak their language in the research. Our task is not simply to communicate the consumersТ messages to the producer, but to analyze these messages deeply and highlight conceptual structures and behavioral patterns which cause them.

Market

  • Market segmentation and search for prospective niches
  • Competitor analysis

Brand

  • Brand audit
  • Brand health monitoring
  • Testing the concept / positioning

Product

  • Identifying consumer request for the new product
  • Product testing
  • Package / name testing
  • Complex audit of service

Price

  • Demand elasticity testing
  • Study of price and assortment

Target audience

  • Study of target audience lifestyle and values
  • Target audience psychographic portrait
  • Consumer segmentation
  • Study of consumer habits
  • Evaluation of consumer satisfaction

Retail

  • Study of consumer behavior
  • Accompanied purchase
  • Mystery shopping
  • Testing layout
  • Analysis of consumer flow

Communications / advertising

Advertisements are studied at any stage of the advertisement life cycle Ц from design and placement to target audience response and feedback.

  • Analysis of advertising and communications
  • Situation audit for the development of advertising strategy
  • Testing advertising concepts and creative ideas
  • Testing behavioral scenarios
  • Pre-testing and post-testing of ready-made advertisements
  • Study of target communities: information needs, ways of realizing interests, communication strategies
  • Evaluation of advertising campaign effectiveness
© Add Up Research, 2007-2012

News

02.02.2012 Participation in TV program about Google technology
The topic of the movie - Google Search Engine technologies

27.10.2011 Russian business possesses hidden potential
The interview with the owners and managers of new investment projects demonstrate that Russian business possesses huge hidden potential. The possibilities of growth are reserved in the all-inclusive approach to creation of the business project management system and implementation of modern tools.

20.05.2011 ADD UP Research marketing agency provided the results of the research: Internet Software Store Interface Perception.
Our company has finished the research of perception of the Internet Software Store.

18.02.2011 Online focus-groups: initiative project carried out
ADD UP Research agency implemented the initiative project for carrying out focus-groups. The focus groups within the mutual project between ADD UP Research and Tiburon Research has been carried out successfully.